About Us
Welcome to Alf & Co.
I'm Zoe, founder and designer behind Alf & Co., a small independent jewellery brand based in the North East of England.
At Alf & Co., we specialise in creating unique, thoughtfully designed pieces that offer a personal touch—whether through meaningful designs or bespoke engraving. Many of our collections are inspired by a love of animals and countryside living, making them perfect for gifting or keeping as special keepsakes.
The brand was founded in 2019, inspired by my beloved rescue dog Alfie, whose memory continues through the heart of our business. Today, our team includes my daughter Isla—who brings her creativity and care to the packaging process—and Rubble, our ever-enthusiastic Bedlington Terrier.
As a small business, we truly value and appreciate every single order. Thank you for supporting us—we hope you find something here that feels just right.

Eggbut Snaffle
Timeless. Elegant. Instantly Recognisable.
Framed by our love for countryside style and equestrian heritage, the Eggbut Snaffle Collection was one of our very first designs—and it remains a beloved best seller to this day.


Whats New?
Want to see whats new to hit the displays at Alf&Co.? come right through; were happy to show you...


Looking for birthstones?
We've got the perfect collection just for you, whether its equestrian related or just beautiful studs - we've got you covered...


Unique Designs
Releasing only unique, eye-catching designs, you'll not find the attention to detail elsewhere.


Not quite sure what you are looking for?
Why not take a good look through our entire range by clicking below as we are certain something will catch your eye.


Looking for something a little more personal?
Why not head on over to our personalised range, where we can offer almost anything you can think of - be it hand written messages, vector files or even Spotify song links. Just ask...

Stirrup Necklace
Let customers speak for us
Personalised - Equestrian - Gifts
find the perfect gift this christmas at Alf&Co.
Sterling Silver
Assay Assured Jeweller
UK Designer
Sterling Silver
Assay Assured Jeweller
UK Designer
Sterling Silver
Assay Assured Jeweller
UK Designer
Sterling Silver
Assay Assured Jeweller
UK Designer
Sterling Silver
Assay Assured Jeweller
UK Designer
Sterling Silver
Assay Assured Jeweller
UK Designer
Sterling Silver
Assay Assured Jeweller
UK Designer
Sterling Silver
Assay Assured Jeweller
UK Designer
Sterling Silver
Assay Assured Jeweller
UK Designer
Sterling Silver
Assay Assured Jeweller
UK Designer